PUBLIC RELATIONS | DEUTSCH | ENGLISH
SILENCE IS SILVER, DIALOGUE IS GOLDEN
public relations /ˈpə-blik ri-ˈlā-shənz/ engl.: the activity or job of providing information about a particular person or organization to the public so that people will regard that person or organization in a favorable way
The open dialogue in the social media channels gains more and more relevance and needs increasing attention by the public relations department of a company. The share holders request and nearly demand the dialogue with a brand. They wish to be able to ask questions and to get answers. Some companies are still very tentative when it comes to the transparency of their business objectives and primary goals. hechthoch4 recommends to seize the chance of the dialogue to build up trust, credibility and sympathy. Audiences and share holders who are met at eye level will feel taken seriously and will establish loyalty and a relationship with your brand. That is nothing selse than another kind of a social relationship. It is a new kind of friendship that has to be nursed. hechthoch4 would be delighted to explain to you in detail which strategies you can develop to improve the communication with your share holders.