You’re more likely to survive a plane crash or join the Navy SEALs than click on a banner ad. (HubSpot)
Again many thanks to Contently who collected those facts concering the point and necessity of content marketing:
75 percent of marketers generated positive returns from content marketing. (AdAge)
Marketers who publish a blog are 13 times more likely to have a positive ROI. (HubSpot)
78 percent of CMOs think custom content is the future of marketing. (Demand Metric)
74 percent of readers trust educational content from brands—as long as it doesn’t push a sale. (Kentico)
Kraft generates the equivalent of 1.1 billion ad impressions a year and a four-times-better ROI through content marketing than through targeted advertising. (AdAge)
77 percent of B2C marketers and 76 percent of B2B marketers say they’ll create more content in 2016. (Content Marketing Institute)
The data speaks for itself: The best marketing strategy to achieve visability and discoverability on the internet is to create valuablable, educating and entertaining content for the target group and to provide it on the internet for the target group. Content establishes transparency, credibility and trust in a brand.
"Consumers are searching for valuable, appealing and relevant content concerning a product or a brand to make their decisions."
– Joe Pulizzi, Gründer des Content Marketing Institute